

Authenticity – how to keep it real in hospitality
Authentic, local, real – three words that are thrown around a lot in tourism and hospitality as brands try and differentiate themselves to travellers looking for an experience they haven’t seen a thousand times on their social media feeds. This trends isn’t likely to end soon. Skift Travel Mega Trends 2017 reports, “travellers are more concerned with the narrative of the trip than the brand-based luxury elements that traditionally drove travel purchase decisions.” People are