In this day and age, as a consumer, we are overloaded with choices when selecting a product or service and often find it hard to make a decision. It is for this exact reason that branding is of such importance. Quite simply, choices are the only way consumers actually know you exist. So it’s become more vital than ever for brands to ensure that they maximize their brand exposure through effective marketing mediums. Yes, there are other ways apart from branding to attract/reta