When one door closes many others open, we just need to stop staring at the closed door. My entrepreneurial journey wasn't an easy one, It’s a journey that made me understand dreams and business struggles and financial difficulties. For the people who are reading my story and have this dream that they keep on wanting to achieve and don't know how, or for those business owners who are ready to give up on their dream feeling the financial pressure, I say don’t. Let this year be the year of change, the year that you achieve a dream and change your business approach.

Sue McCartney

Blade Consultancy works virtually with clients across the globe to provide consulting services to start-ups, established businesses, corporates, and other creative agencies.  


Blade Consultancy is the proud product and passion of Sue McCartney a seasoned branding professional and entrepreneur.

She is bilingual and has extensive cross-cultural expertise spanning five continents, bringing her culturally enriched diversity and extensive professional experience to her clients.


Sue started her professional journey in Dubai and throughout her career has worked with Fortune 500 companies, global brands, SMEs, and start-up companies. She is also engaged by major corporates and other creative agencies to lead communication, marketing, and branding projects.


Sue's extensive knowledge has also seen her work closely with several acclaimed industry leaders in government organisations, leading corporate entities, financial institutions, real estate, hospitality, automotive, retail and fashion, aviation, entertainment, and media organisations. Her client base even extends to members of the royal and ruling families of Dubai and the UAE, with whom she enjoys a close personal friendship, as well as a professional accord that has seen Sue undertake the branding, marketing and events organisation and implementation of several of their associated businesses and investments.

Sue has contributed to projects now considered world-renowned for enriching the cultural and arts scene of Dubai, which positioned the city on the world map as a platform of diverse cultural exchange and innovation. Just some of these events include the Dubai Shopping Festival, Dubai Shopping Surprises, Dubai International Film Festival, Dubai World Cup, Art Dubai, and Omega Dubai Desert Classic as well as many more.


Sue became one of the first female entrepreneurs in her industry in 2001 when she launched ‘TalentCode’ - the Middle East’s first online live entertainers booking service.


In 2003 Sue received the Emirates Woman of the Year Award for her creative efforts and exceptional achievements in the marketing and events industry.


In 2005 Sue had the privilege to be appointed the marketing and branding consultant for Dubai Community Theatre and Arts Centre ‘DUCTAC’ the first modern, non-profit, cross-community creative centre in the Gulf, built to international specifications. DUCTAC was officially opened in November 2006, by HRH Princess Haya Bint Al Hussein.


In addition to an illustrious career, Sue is also a fervent campaigner for human and animal rights, assisting and volunteering with international and local charitable and non-profit organisations. In 2010 Sue’s efforts were recognised and officially acknowledged by UNICEF Middle East for taking the initiative to start and organise photography fundraising events for UNICEF's vital work in the Middle East. In 2013, Bill and Melinda Gates sourced Sue's expertise for their foundation’s vaccine summit gala dinner which was held in Abu Dhabi Emirates Palace.

Sue currently lives between Dubai and Far North Queensland with her young son Blade and she continues to work with clients throughout Australia and across the globe, she is enjoying living in paradise and balancing her love of branding with her role of motherhood.