When one door closes many others open, we just need to stop staring at the closed door. My entrepreneurial journey wasn't an easy one, but it’s a journey that made me strong and made me grow as a woman, a wife and now as a mother. It’s a journey that made me understand dreams and business struggles and financial difficulties. For the people who are reading my story and have this dream that they keep on wanting to achieve and don't know how, or for those business owners who are ready to give up on their dream feeling the financial pressure, I say don’t. Let this year be the year of change, the year that you achieve a dream and change your business approach.
Blade Consultancy is a boutique owner-operated and managed branding, marketing communications and events management consultancy.
Based in North Queensland, Blade Consultancy works virtually with clients across the globe to provide consulting services to start-ups, established businesses, corporates and other creative agencies.
Blade Consultancy is the proud product and passion of Mrs Suha McCartney a seasoned branding professional and entrepreneur.
She is bilingual and has extensive cross-cultural expertise spanning five continents, bringing her culturally enriched diversity and extensive professional experience to her clients.
Suha started her professional journey in Dubai and throughout her career has worked with Fortune 500 companies, global brands, SMEs, and start-up companies. She is also engaged by major corporates and other creative agencies to lead communication, marketing and branding projects.
Suha's extensive knowledge has also seen her work closely with a number of acclaimed industry leaders in government organisations, leading corporate entities, financial institutions, real estate and development firms, hospitality chains, automotive, retail and fashion, aviation, entertainment and media organisations. Her client base even extends to members of the royal and ruling families of Dubai and the UAE, with whom she enjoys a close personal friendship, as well as a professional accord that has seen Sue undertake the branding, marketing and events organisation and implementation of several of their associated businesses and investments.
Suha's well-founded and driven portfolio has led her to collaborate with Dubai Department of Tourism, Dubai Culture and Arts Authority ‘Dubai Culture’ and many other private and government entities, offering her expertise in a projects covering branding, marketing, web development, media campaigns, products and services launches, events management, and local and international live entertainer bookings.
Suha has contributed to projects now considered world-renowned for enriching the cultural and arts scene of Dubai, which positioned the city on the world map as a platform of diverse cultural exchange and innovation. Just some of these events include the Dubai Shopping Festival, Dubai Shopping Surprises, Dubai International Film Festival, Dubai World Cup, Art Dubai, and Omega Dubai Desert Classic as well as many more.
Suha became one of the first female entrepreneurs in her industry in 2001 when she launched ‘TalentCode’ - the Middle East’s first online live entertainers booking service.
In 2003 Suha received the Emirates Woman of the Year Award for her creative efforts and exceptional achievements in the marketing and events industry.
In 2005 Suha had the privilege to be appointed the marketing and branding consultant for Dubai Community Theatre and Arts Centre ‘DUCTAC’ the first modern, non-profit, cross-community creative centre in the Gulf, built to international specifications. DUCTAC was officially opened in November 2006, by HRH Princess Haya Bint Al Hussein.
In addition to an illustrious career, Suha is also a fervent campaigner for human and animal rights, assisting and volunteering with international and local charitable and non-profit organisations. In 2010 Suha’s efforts were recognised and officially acknowledged by UNICEF Middle East for taking the initiative to start and organise photography fundraising events for UNICEF's vital work in the Middle East. In 2013, Bill and Melinda Gates sourced Suha's expertise for their foundation’s vaccine summit gala dinner which was held in Abu Dhabi Emirates Palace.
Suha’s professional and charitable journey was regularly highlighted in the media, including appearances in Routers, CNN Arabia, The National Newspaper, Emirates Woman Magazine, Hello Magazine, Arabian Business, CEO Middle East, Cosmopolitan Middle East, and Sound & Stage.
Suha relocated to Australia in 2013 and currently lives in Tropical North Queensland with her husband and their young son Blade, who was the inspiration for her newest business Blade Consultancy.
Continuing to work with clients throughout Australia and across the globe, Suha is enjoying living in paradise and balancing her love of marketing with her new role of motherhood.